A lot of businesses invest in company shirts. These custom t-shirts – or hats, or sweatshirts – tend to have the company name and/or logo embroidered onto them.
The decision to invest in embroidered company shirts can actually be a great way to market your business. In fact, a lot of companies find they get a great ROI when they do this.
But in order to get the ROI you want, it’s important to choose a company which is going to fit your business’ needs and budget.
What can you do to ensure you hire the right company?
4 Things to Consider Before Hiring a Company to Embroider Your Business Shirts
Before you hire a company to embroider some shirts for you, here are some things you need to think about.
1. What’s The Company’s Reputation?
The very first thing you want to think about when choosing a company for such an important job is what kind of reputation they have.
Every company has a reputation, be it online, in the local community, or both.
Most consumers nowadays check online reviews before they even contact a company to ask questions.
You should do the same.
Like all business owners, you only have a certain amount of money to invest in products, services, and overhead. You want to use your money wisely, and one of the best ways to do is to work with businesses which have good reputations.
A company which has positive online reviews or is respected within the community typically has high standards for their brand and the work they put out.
This means you have a better chance of receiving great customer service and a high-quality product which will last.
2. What Kind of Thread Do They Use?
Once you’ve found a company which meets your standards, the next step you need to take is to ask them questions about their tools and practices.
One of the first questions to ask is what kind of thread they use.
Threads are made to embroider your logo, brand name, or message onto a t-shirt. Higher-quality threads will keep their colors longer, meaning your logo won’t fade too quickly with exposure to the sun or regular washing.
Quality thread is also less likely to break or unravel.
3. Do They Do The Work In-House or Do They Outsource?
While there’s nothing wrong with outsourcing their work, there’s definitely something to be said for having in-house designers.
Local designers are able to converse with you directly, so they get a better idea of what it is you really want.
Plus, the designers can evaluate every single item you’ve ordered before sending them to you. In other words, quality control is often higher when a company has in-house designers.
4. How Long Are Order Turnaround Times?
Another benefit of in-house designers is the turnaround times are a lot quicker.
Instead of having to wait for the product to be shipped from company to company, everything is done in one place.
This usually means you can get your merchandise much faster, depending on a company’s order volume and how many products you ordered.
Another perk is these types of companies are more open to rush orders, in some cases getting products to their customers within 24 hours.
Why Customized Clothing Is a Smart Marketing Investment
Customized company clothing is a smart use of your marketing budget. Why?
It’s because there are so many ways to utilize this marketing tool.
A common way businesses use this tool is to sell embroidered shirts, hats, and sweatshirts as official merchandise. Fans of their company can buy a product, which puts money back into the company’s pocket.
Depending on what they charge, they can either make back their investment or even make a profit.
And when customers wear those products, it’s a form of advertisement. You’ve seen this before. You see a person wearing a shirt with an interesting logo – you can’t help but take a look at what’s being advertised.
This can result in you asking the person wearing the shirt about the company in question, or prompt you to do some research online.
Finally, these products can be used as uniforms in certain businesses. Take, for example, a local bistro. When all of their employees wear shirts with company logos, they’re easier to identify, which makes it easier to ask for help/service.
Plus, if the shirts have an especially cool design like numerology name calculator, it isn’t uncommon for patrons to ask if they are able to buy company merchandise.
Buying these shirts is an investment. But when you choose a quality company to do the work, you’ll find these shirts can prove to be helpful marketing and advertising tools for your business.