VoyageATL Highlights Scott and Nikki Siegel of It’s All Custom Screen Printing and Embroidery

Scott Siegel Nikki Siegel

Scott and Nikki Siegel sit down with VoyageATL to talk about It’s All Custom Screen Printing and Embroidery.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Our Business started as a small home base business 2004. We began growing at a fast pace and relocated the business to Midtown Atlanta in 2008 to accommodate our growth and our client base. It is our clients that we attribute to our success. Our clients become part of the It’s All Custom Family and we work with many Schools, Hospitals, Corporations and Startup business’s. Since our inception, we have added 3 embroidery machines and a 14 color and 8 color T-shirt printing press with all state of the art equipment. Our staff has combined experience of over 100 years in the T-shirt and custom apparel industry. Our philosophy to deliver the highest quality products at a reasonable cost has kept us growing year over year.

Has it been a smooth road?
Our business is like all other business in this economic environment and has it’s up and downs. The financial aspect of running a business this size is at times overwhelming, but through our hard work, we have developed relationships with suppliers, which has made our continued growth easier. Our loyal clients and continued support by them has been our greatest asset in getting through any difficult times.

A second issue is the competitive nature of our industry and requires our constant attention to quality, detail and customer service. This industry is constantly changing and we’ve had to adjust to these changes.

A third issue is the time frames of some of our orders. The times the client needs the finished product are often demanding and we accommodate them in every possible instance.

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So, let’s switch gears a bit and go into the It’ All Custom Screen Printing and Embroidery story. Tell us more about the business.
Our Company has been in the business of providing custom screen printed and embroidered apparel. We specialize in full service for our clients from beginning to end with a hands-on approach to every client and a personal touch with them all to meet their needs and expectations.

It is our goal to exceed our client expectations and make it easy for them.

We offer all services in house from 1 shirt to 100,000 shirts. It’s our service, quality, competitive pricing and turnaround times which set us apart.

How do you think the industry will change over the next decade?
The industry is constantly evolving with new fashion styles and printing techniques. I see the future of the industry going to more digital printing which allows us to do things that could never be done before and we look forward to these new trends and adapting to them.
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